Since leaving the motor vehicle industry for the bicycle industry in early 2003, David has not looked back. He is a qualified bicycle mechanic, having completed technical courses with Shimano, and Specialized as well as his Level 1 in Body Geometry Fit. David has a very strong customer focus and is an efficient and organized manager. A passionate rider, David has competed in road and track racing as well as mountain biking and also raced triathlon so he understands the needs of customers across all areas of riding. He enjoys getting people on the perfect bike especially those new to the sport.